Brand + Identity Design

Seal Ventures: Social impact seed funding

Brand identity design for Seal Venture; a Memphis-based venture seed fund startup looking to bridge the gap in accessible seed funding for real estate development in underserved communities. The design of the visual motif and the SV monogram logo took inspiration from phyllotaxis (a naturally occurring pattern in nature); inciting Seal Venture's overarching motif of growth and ecosystem development. The monogram, motif, and type logo work together in combination to make up the brand system. 

My Role

Lead brand designer

Date

May 2019 - September 2019

Team

Maya Rafie - Brand Strategist and Project Lead